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For destination marketing organizations (DMOs) and convention & visitors bureaus (CVBs), one of the challenges goes beyond collecting data. It's turning that data into insights that inform strategic thinking and doing. Through our partnership with Grant County and BCS Management, we developed customized reporting tools that make performance easier to understand, communicate, and act on. The Challenge Like many destination marketing organizations, Grant County had valuable dat

Each week, my co-founder (and best friend) Chris and I hold a virtual meeting on Saturday morning for coffee, chess, and create time. That will now include planning and producing insight posts to give something valuable for free to the world based on our expertise. We know if we give a lot, we'll get a lot more: new connections, new prospects, and new opportunities. Cheers to being more generous. We appreciate your charitable read of our business insights and hope (read: expe